Gucci's recent fashion show in Florence, set against the backdrop of the city's Renaissance heritage, aims to revitalize the brand following significant sales drops. With a new designer, Demna, poised to take charge, the outdoor show attracted high-profile attendees and was graced by fortunate weather, sparking hopes of a turnaround for the company. The design team showcased vibrant pieces echoing iconic 1960s couture, combining historical glamour with contemporary style, hoping to reinvigorate Gucci's position in the competitive fashion landscape.
If you hit the factory-reset button in Florence, and make it glamorous, can you call it a renaissance button?
After the abrupt departure of the designer Sabato de Sarno, let go just two weeks before Milan fashion week in February, the house awaits the arrival of its buzzy new hire Demna.
An outdoor event is a risky move, and a thunderstorm hours before had the top brass jittery. But when the sun came out for a perfect Tuscan golden hour, it felt like the luck of Gucci... might have turned.
The design team had produced an upbeat parade of Gucci's greatest hits. Jewel-coloured brocade mini-shift dresses, kaftans slashed to the navel and lush faux-fur chubbies leant into the charismatic jet set 1960s glamour.
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