""There's so many performance benefits of jute when you think about it as a material, but there are a lot of drawbacks too. Traditional jute doesn't have the best foot feel. We set out to fix that.""
""To re-create the depth and tonal variation you would see in a natural fiber, they found a way to twist three distinct filaments together that were light, medium, and dark.""
Ruggable has launched a machine-washable rug called Performance Weave, designed to replicate the look and texture of jute. This innovation addresses common issues associated with traditional jute rugs, such as scratchiness and difficulty in cleaning. The rug is made from a specially engineered polypropylene yarn that mimics jute's appearance while being softer and washable. The design incorporates three distinct filaments to create depth and tonal variation, enhancing the rug's visual appeal and making it a practical alternative for consumers.
Read at Fast Company
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