"In 2021, I was living in Canada, and it was February, so it was absolutely freezing. I had been laid off from my job, so I was a bit down on myself. And, like most people during Covid, home by myself. I started reading through a stack of books, wrapping up in a giant fuzzy blanket to get cozy."
"One day, as I was reading and taking notes, I leaned forward to reach for my pen, and the blanket knocked over my coffee. I was like, “There's no way. This is so impractical.” Assuming I'd be doing this for a while, I searched for a nice-looking wearable blanket online. And all I came across were blankets with hoods and big bulky things with avocados on them. I was like, “This is so not my style. I'm a beige girl.” I just wanted a blanket that looked nice and draped seamlessly over the desk chair."
"Warmür spent its first few years building to $150,000 in revenue. Then in 2025, Helman relaunched the brand with a new design direction, and in just six months, July to December, generated approximately $200,000 across direct sales and wholesale. With $500,000 in combined retail value stock either in production or in the pipeline, Warmür is on a clear trajectory toward $1 million by the end of 2026."
"The brand is now stocked on Uncommon Goods, Amazon US, CA and AU; Walmart online; Grommet online; and Staples Canada."
Warmür sells office chair blankets designed to keep people warm while maintaining a professional look during Zoom calls and in the workplace. The founder created the first prototype in her living room in 2021 after being laid off and spending time at home during freezing weather. A practical problem emerged when a blanket knocked over her coffee, leading to frustration with existing wearable blanket options that were bulky or mismatched with her style. She wanted a blanket that draped neatly over a desk chair. Warmür built revenue to about $150,000 in its early years, then relaunched in 2025 with a new design direction. In six months, it generated about $200,000 through direct sales and wholesale, with $500,000 in retail value inventory in production or pipeline, supporting a $1 million target by end of 2026.
Read at Entrepreneur
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