"In the nearly 40 years since J.Crew released its 1988 Rollneck Sweater (the year was 1988 - it's right there in the name), the necky knitwear style has become something of a sartorial bumper sticker for fall, a way to telegraph "preppy and proud" to anyone with eyeballs and a vague familiarity with mail catalogues of models in deck shoes frolicking among bronzed piles of leaves."
"Enlisting the help of a new cast of up-and-comers, with stars ranging from Overcompensating actor Benito Skinner to Bourdain-to-be starlet Dominic Sessa, the "New Generation" campaign is introducing a variety of new, modern patterns for the iconic Rollneck Sweater. The refreshed designs include hook and rugby stripe iterations, along with an entirely new design, the 2025 Rollneck Sweater, with a cropped and notably looser fit."
J.Crew relaunched its iconic 1988 Rollneck Sweater with a modern 'New Generation' campaign featuring young talents like Benito Skinner and Dominic Sessa. The brand introduced refreshed patterns including hook and rugby stripes and a new 2025 Rollneck with a cropped, notably looser fit designed as a women's style but wearable as unisex. Styling recommendations emphasize dark-wash indigo jeans with chocolate leather loafers, and alternatives include ivy-coded corduroy chinos with suede boat shoes. J.Crew's broader assortment of pullovers, crewnecks, and quarter-zips remains central to fall wardrobes, and many knitwear pieces are currently offered on sale.
Read at InsideHook
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