Joe Freshgoods, renowned for infusing storytelling into his New Balance collaborations, takes a new direction with his launch of Every Now & Then (enat). The debut product, a revamped Fresh Foam X RCVRY slide, represents a blend of comfort and style, marking a shift from narrative-heavy designs. While minimalist in construction, the slide features bold colors, particularly enat's signature green. Despite its simpler design, Freshgoods maintains his unique flair, ensuring the product stands out for casual wear and recovery, appealing to fans of performance footwear.
Joe Freshgoods shifts his focus from narrative-heavy collaborations to launch Every Now & Then, debuting with a bold reinterpretation of the Fresh Foam X RCVRY slide.
The Fresh Foam X RCVRY slide prioritizes comfort and everyday wear while showcasing Joe’s signature style through minimalist design and standout color accents.
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