"4 min read When it came out, I said Post Malone and Beyonce song ("Levii's Jeans," remember it) stunk. My actual words were, "It stinks like unwashed raw denim. It's music made for a commercial." I got plenty of hate at the office from Esquire's BeyHive chapter, and I never said this to Post Malone's face when I met him. But I was vindicated. I hear the song 10 times a game when I'm watching football because Levi's made a big new commercial with it."
"Good commercial, at least there's some concept there. And as much as this sounds like me hating, it's not. I respect businesspeople and artists making money, and damnit... the song makes me want to pull on some 501s. There are, however, some rules to buying Levi's these days. For starters, I buy almost exclusively vintage. Personally, I've got eBay alerts for "Levi's 501 Made in U.S.A.," with every possible version of U.S.A., U.S., America, etc., etc."
The Post Malone and Beyoncé song was licensed for a large Levi's commercial, increasing the song's exposure and invoking nostalgia for classic jeans. The song's commercial placement and catchy hook can make listeners want to wear vintage Levi's 501s. Best-fit Levi's today are largely vintage Made in U.S.A. models because post-2003 production introduced more tapered cuts that deviate from classic 501 styling. Deadstock 1960s models are rare and expensive, though occasional bargains appear. For those seeking the old look without vintage money, slightly worn 1990s 501s can be found on eBay for around $100, while new models may reference the vintage fits.
Read at www.esquire.com
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