Prada launched a short film for Qixi, showcasing its Chinese ambassadors, Li Xian and Chen Haoyu, reinterpreting a romantic tale set against Shanghai's bridges. The film captures scenes of the ambassadors crossing seven iconic bridges, symbolizing love and connection. Prada's Qixi collection features items like the Dada bag and sneakers, emphasizing urban aesthetics. An interactive campaign on Xiaohongshu encourages users to collect postcards and engage with their experiences at select boutiques until August 29, coinciding with Qixi celebrations.
"Each bridge becomes a silent threshold - a place of passage and possibility that evokes not only the bond of true love, but also the enduring power of genuine connection to transcend distance and obstacles."
"The Qixi collection, which includes the soft-structured Dada bag and a sleek sneaker with aging effect, among other retro yet classic silhouettes, is designed to 'capture the velocity of the urban rhythm.'"
Collection
[
|
...
]