RIMOWA's ongoing 'Never Still' campaign emphasizes purposeful travel, exploring the poignant relationship between movement, identity, and memory. Featuring BLACKPINK's Rosé, the campaign portrays travel as not just an experience, but also a catalyst for personal growth. Scuff marks and stickers on luggage symbolize the stories each traveler shares. Alongside iconic figures like Jay Chou and Sir Lewis Hamilton, the campaign showcases diverse interpretations of travel across various domains, proving its relevance today as a reflection of individual values, such as sustainability.
Every journey I take leaves a lasting impact. Travelling the world only makes me realise just how much more there is to explore.
These marks tell stories. They become a visual diary of personal growth and experience, charting how far we've come and how far we still want to go.
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