"Wearing a football shirt is an act of rebellion. It's going against the grain of the drab, the ordinary, the formal. Wearing a club shirt... is a way of expressing happiness through clothing."
"In a World Cup year, the giants of sportswear have invested heavily to generate massive profits with a whole range of products. Adidas... has publicly acknowledged that Mexico is one of its best clients worldwide."
"Adidas has capitalized on this feeling and released more jerseys and jackets featuring the old crests. The first jerseys that Messi wore for the Argentine national team in a World Cup... have also been re-released."
Wearing football shirts has become a symbol of pride and rebellion against conventional attire. It expresses joy and individuality, yet this sentiment is exploited by the market for profit. Major sportswear brands like Adidas and Nike capitalize on nostalgia, launching retro-inspired collections tied to past World Cups. For instance, Adidas has released replicas of the Mexican national team's jerseys from 1986, while also responding to fan sentiments regarding logo changes. This commercialization raises questions about authenticity and the true spirit of football culture.
Read at english.elpais.com
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