"“We're not trying to convince people they need something,” Matthew Noonan said. “We're trying to remind them of what they already have.”"
"“Most brands are either great at marketing or great at operations,” Kaylyn Noonan said. “It's rare to see both working together from day one.”"
"“The name makes people stop,” Matthew Noonan said. “And once you have their attention, you can challenge how they're thinking.”"
"“We're not anti-money,” Kaylyn Noonan said. “We just think it's been over-weighted. Most people are already rich in the ways that matter. They just don't see it.”"
Richwife was launched with the idea that being rich has little to do with money. Within two years, the couple built a multi-million-dollar clothing and lifestyle brand. The brand gained visibility from notable public figures, including Simone Biles, Jessie James Decker, and Jessi Draper. The founders emphasize that the goal is not to convince people they need more, but to remind them of what they already have. Their combined experience spans e-commerce, direct-to-consumer retail, apparel, finance, operations, content creation, brand development, and community building. They argue that most people already have wealth in meaningful ways, but are conditioned to measure it only in dollars.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]