"“I started thinking, Really the issue isn't the appropriate inner wear for women to wear beautiful clothes,” she recalls. “The important part is, why aren't we making beautiful clothes for women that are super chic, but comfortable and easy-care? So I pivoted.”"
"“We want to be that go-to brand for women who want to look polished, feel comfortable and have a fast-paced lifestyle,” Adams says. “Women who need a versatile wardrob"
"“I grew up in an era where you became a teacher or a nurse,” Gina Kuyers tells Entrepreneur. “I went on to become a psychologist for school systems, but there was no part of me that ever thought, Oh, I'm going to start a fashion company.”"
"In 2020, Adams took photos of Luxeire's core products and experimented with online ads. The product was a hit, with celebrity buy-in, and set the stage for its ongoing success."
Luxeire began as a women’s innerwear brand founded in 2016 and self-funded as a hobby. By 2020, the founder shifted focus from undergarments to visible fashion, driven by the need for chic clothing that is comfortable and easy to care for. The brand changed its mission toward a clothing line made with luxury, functional fabrics. The goal became serving women who want to look polished while feeling comfortable in a fast-paced lifestyle. The brand’s core products were photographed and used in online ad experiments, which helped generate strong interest. Celebrity buy-in validated the product and supported ongoing success.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]