In the premiere episode of Lena Dunham's sitcom Too Much, nighties are featured prominently, highlighting their rising status as trendy daywear. Megan Stalter sports various nighties, including a short frilled red one and a floor-length white design. This shift aligns with a broader trend of daytime pajama-inspired fashion that gained traction post-pandemic. Influential figures such as Daisy Edgar-Jones and Kaia Gerber have been spotted in similar styles, indicating a shift in public perception towards sleepwear as acceptable for everyday wear. Brands like If Only If are benefiting from this newfound popularity.
Stalter wears a short frilled red nightie, with her dog in a matching design, showcasing nighties as a fashion statement in Daywear.
Nighties are becoming fashionable daytime outfits, with celebrities like Daisy Edgar-Jones and Kaia Gerber wearing them outside of bedtime.
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