A new clothing trend called 'Farmstand Graphics' has emerged, characterized by designs featuring food-related graphics such as fruits, vegetables, and seafood. Subscription site Nuuly has made this category of fashion official. Sky Pollard from Nuuly observed that picnic fabrics gained popularity and that food prints became their summer focus. Designer Rachel Antonoff noted a significant attitude shift after the pandemic, which helped propel food-themed garments like her seafood tower dress to bestseller status, satisfying a desire for narrative-driven apparel compared to past trends focused on athleisure and functionality.
Nuuly has titled an increasingly visible category of clothing called 'Farmstand Graphics,' showcasing prints of fruits, vegetables, seafood, and bread.
Sky Pollard noted that food prints became a seasonal focus this summer after successful styles from designer Rachel Antonoff and a rise in picnic-themed fabrics.
Rachel Antonoff highlighted a major attitude shift post-pandemic, leading to the emergence of food-themed apparel like her bestselling seafood tower dress.
The pandemic spurred a renewed interest in clothing that tells a story, contrasting with previous trends that favored athleisure and practicality.
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