"It's not just vintage paraphernalia that's taking off; newly minted merch is in demand, too. This spring, thousands of product builders descended on Moscone Center in San Francisco for Figma's annual conference, Config. The venue featured giant inflatables, an interactive risograph station, and a 10-foot-tall synthesizer-but one of the most popular attractions by far, with lines snaking around the conference hall, was the pop-up store where we debuted our Season 4 collection."
"Figma's Brand Studio team spent 8 months working with Garrett Elizabeth Office (G.E.O.) to bring the collection to life. "Figma fans are really passionate about any merch we release," says Gustavo Delgado, a Brand Designer at Figma. "It's a testament to how much Figma means to people." Config keynote speaker and design pioneer Jeff Staple compared it to a drop from Supreme, the beloved streetwear brand whose limited collections inspire prodigious lines."
Vintage Apple T-shirts often feature rudimentary designs with occasional humor but still fetch hundreds of dollars on resale sites, and first-edition collectibles can reach $850. Newly produced tech merchandise is also in high demand at industry events. Figma's Config conference attracted long lines for a pop-up store and debut Season 4 collection with elaborate on-site installations. Figma's Brand Studio collaborated with Garrett Elizabeth Office for eight months to produce the collection. Fans display strong enthusiasm for merch and compare limited drops to streetwear releases like Supreme. The trend blends nostalgia for classic software logos with corporate identity aesthetics.
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