"Indeed, it was a bit of a shock to see British singer-songwriter Melanie Chisholm, aka Mel C, aka Sporty Spice from the Spice Girls, as the face of designer Jonathan Anderson's recently relaunched namesake brand, especially the way she was styled. Photographed by Heikki Kaski and styled by Benjamin Bruno, Chisholm wears pieces like an oversized chocolate wrap coat, tartan trousers with a balloon hem, and a long white button-down knotted at the sides."
"As Sporty Spice, Chisholm exclusively wore track pants and sports bras, sometimes tank tops, and usually a pair of running sneakers. She was the tomboy of the group, with a slicked-back ponytail and a nose ring-the chilled-out opposite of her bandmates in their babydoll dresses, platform boots, skimpy LBDs, and animal prints. Anderson's vision of Chisholm is similarly tomboyish but all grown up."
British singer Melanie Chisholm appears as the face of Jonathan Anderson's relaunched namesake brand, photographed by Heikki Kaski and styled by Benjamin Bruno. She wears an oversized chocolate wrap coat, tartan trousers with balloon hem, and a knotted long white button-down, with hair down and a bare face. Her previous Sporty Spice image relied on track pants, sports bras, tank tops and sneakers; the campaign presents a tomboyish but grown-up, sophisticated look with suede totes and embellished Chelsea boots. JW Anderson's recent direction expands into lifestyle categories with striped knits, loafer-style bags, custom furniture, and luxury novelty items, including a $2,000 watering can and $40 artisan tea. Anderson's unconventional celebrity choices align with the brand's eccentric sensibility.
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