The short drama industry focuses on rapid production, with entire seasons filmed in about two weeks. Nicole Mattox, an actress with a theater background, balances multiple shoots per month and learns to recall lines quickly, as vertical shows require shooting far more content each day than traditional films. The emotional weight of scenes is significant, as each plot development affects the characters deeply. Many actors in the industry come from modeling backgrounds, rapidly building their careers through numerous roles in a year, exemplified by Mattox's success in a popular show that amassed over 300 million views.
In the fictional world of a vertical drama, a romantic breakup can be your entire life. "There's nothing else for you to move on from. There's no future for you anymore. Everything's ruined," Mattox explains.
Nicole Mattox, a professionally trained actress, has learned to remember all of her lines quickly, shooting a dozen pages of script a day, whereas traditional movies often shoot three.
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