"Fandango, the leading digital network for moviegoers, is expanding its focus in Latin America, a fast-growing market for theatrical films. The company announced today (March 27) at CinemaCon, the annual convention for theater owners, that it is rolling out a new global brand strategy that includes the launch of new ticketing destinations at its subsidiaries Ingresso.com in Brazil and Fandango Latin America (formerly Cinepapaya), as well as seven key countries in Spanish-speaking Latin America: Peru; Colombia; Argentina; Mexico; Chile; Ecuador and Bolivia."
"This April, Ingresso.com will be launching a new website and mobile apps for Android and iOS focused on serving moviegoers. The experiences will offer enhanced search and browser capabilities and a new streamlined checkout process, making it faster and easier for consumers to discover movies and purchase movie tickets. They will also offer a variety of digital payment options including PayPal, Visa Checkout and Masterpass. The sleek new design, modern logo and colors will reflect Fandango's global brand identity, which is being introduced across Latin America."
"Fandango made its first international move in November 2015, acquiring Brazil's number one online ticketer, Ingresso.com. In December 2016, the company acquired Cinepapaya, expanding beyond Brazil."
Fandango is expanding operations across Latin America with a unified brand and new ticketing destinations at Ingresso.com in Brazil and Fandango Latin America (formerly Cinepapaya). The rollout covers seven Spanish-speaking countries: Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia. New Ingresso.com web and mobile apps launching in April will add improved search, browsing, a streamlined checkout, and multiple digital payment options including PayPal, Visa Checkout and Masterpass. The refreshed design will adopt Fandango's global logo and colors. Fandango entered international markets by acquiring Ingresso.com in November 2015 and Cinepapaya in December 2016.
Read at The Drum
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