HOT TAMALES®, recognized as America's top cinnamon-flavored candy, is marking its 75th anniversary through a partnership with Universal Pictures for the upcoming live-action film How to Train Your Dragon. This collaboration not only celebrates both brands but also offers consumers a chance to win prizes through a limited-time sweepstakes. Fans can participate and enjoy a themed experience that highlights high-energy storytelling paired with the beloved HOT TAMALES® flavor. The partnership aligns with the adventurous spirit of both the candy and the film, aiming to engage audiences in a unique, celebratory manner.
"We couldn't think of a better way to celebrate our 75th anniversary than by partnering with How to Train Your Dragon. The film's adventurous, high-energy spirit perfectly matches our brand."
"The fiery collaboration brings together two fan-favorite legends-HOT TAMALES® and the iconic dragon Toothless. The result? A summer experience bursting with bold flavor, thrilling adventure, and nonstop fun."
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