"The dating app Feeld has revealed that mentions of the film studio A24 have increased 65% year-on-year in members' profiles over the past 12 months. Feeld caters for those seeking alternative relationship choices and overindexes for women and non-binary people, bisexuals and pansexuals, yet it reports that the majority of members whose profiles mention A24 are cis-gender male, straight and aged 26-30."
"This year, A24's releases include Covid western Eddington and Celine Song's Materialists, about the dating travails of a professional matchmaker in New York, played by Dakota Johnson, who finds herself torn between high-status financier Pedro Pascal and broke actor Chris Evans. The movie won acclaim for its scepticism about modern courtship, and for its clear-eyed take on what many perceive as a transactional dating market."
Mentions of the film studio A24 on Feeld profiles rose 65% year-on-year over the past 12 months. Feeld caters to alternative relationship choices and overindexes for women and non-binary people, bisexuals and pansexuals, yet most profiles mentioning A24 are cis-gender male, straight and aged 26–30. A24 grew from a boutique US distributor into a global brand known for a curated portfolio including Hereditary, Moonlight, Lady Bird, Uncut Gems and Euphoria. Recent releases include Eddington and Celine Song's Materialists, about a New York matchmaker torn between a financier and an actor. Materialists used menofny.com to rank Manhattan men by attributes and has grossed over $100m. A24 has previously run viral promotions such as an Ex-Machina Tinder profile.
Read at www.theguardian.com
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