Netflix announced the use of generative AI in its Argentinian series El Eternauta to produce a building collapse sequence. Ted Sarandos highlighted this as an opportunity for creators to enhance storytelling. Critics argue that Netflix's decision stems primarily from cost-saving motives rather than a commitment to quality. Despite significant revenue, Netflix is seen as compromising quality for budget-friendly solutions. The shift to AI-generated content raises concerns about job reductions and the possible decline in the quality of shows produced.
Netflix has incorporated generative AI in its Argentine series El Eternauta to create a building collapse sequence, emphasizing a shift toward cheaper production methods.
Ted Sarandos expressed excitement about AI's potential, framing it as an opportunity for creators to enhance films and series; however, it reflects a cost-cutting motive.
Despite $11 billion in revenue, Netflix opts for AI-generated effects over traditional VFX, a decision that signals a compromise on quality.
The use of AI tools is marketed as beneficial for creators, yet it raises concerns about job reduction and the future quality of shows created.
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