Netflix has incorporated AI-generated content in its original series, The Eternaut, marking a significant milestone for the company. Co-CEO Ted Sarandos highlighted how AI tools can be advantageous for creators, stating that a scene featuring a collapsing building was produced ten times faster than traditional methods, making it financially viable. While the use of AI in production processes is common in the industry, this instance raises concerns about transparency, as viewers were unaware of AI’s role in content creation until later. Overall, the integration of AI has the potential to revolutionize content generation, but its implications warrant consideration.
Netflix has utilized AI-generated content for the first time in an original series, The Eternaut, creating a visual effects scene that was completed significantly faster and within budget constraints.
During the earnings call, co-CEO Ted Sarandos described generative AI tools as 'an incredible opportunity' that enhances creators' capabilities, stating that the VFX sequence was done '10 times faster' than traditional methods.
AI tools are prevalent in the entertainment industry, but Netflix's use of AI to outright create content in The Eternaut strays into a new territory, raising questions about transparency with viewers.
Sarandos emphasized that AI allows for real people to do real work more efficiently. The AI-generated effects made scenes feasible that would otherwise exceed project budgets and timelines.
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