Netflix has incorporated generative AI for the first time in the production of "The Eternaut," an Argentine show. Co-CEO Ted Sarandos announced that AI technology was utilized for a sequence depicting the collapse of a building in Buenos Aires. This innovative approach allowed the VFX sequence to be completed ten times faster than traditional methods, leading to cost savings. The positive reception included satisfaction from creators and audiences alike, indicating that such tools enhance storytelling. Previous AI applications in productions revealed financial benefits compared to traditional VFX costs used in other projects.
Netflix's recent production "The Eternaut" used generative AI technology, marking the first time fully AI-generated shots appeared in a show, demonstrating cost-effective effects.
The VFX sequence showing a building collapse was completed 10 times faster using AI compared to traditional visual effects tools, according to co-CEO Ted Sarandos.
Sarandos expressed that the results thrilled creators, the company, and audiences, suggesting AI tools enhance storytelling possibilities in filmmaking.
Previous AI usage included significant cost savings in projects like Rodrigo Prieto's "Pedro Paramo" and comparing the entire film's budget to VFX costs of "The Irishman."
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