El Eternauta, a sci-fi series adapted from an Argentinian comic, debuted on Netflix utilizing generative AI in its final scene. Co-CEO Ted Sarandos emphasized the partnership with Eyeline Studios, stating that AI-powered VFX allowed for the completion of a dramatic scene involving a collapsing building ten times faster than traditional methods. The use of AI in film raises concerns among Hollywood workers, especially following the WGA strike against AI impacting writers' pay. Despite these concerns, AI's influence in the industry, including at recent award ceremonies, is growing.
Using AI powered tools, they were able to achieve an amazing result with remarkable speed and in fact, that VFX sequence was completed 10x faster than it could have been completed with... traditional VFX tools and workflows.
Concerns about AI in film and TV surfaced during the monthslong Writers Guild of America (WGA) strike in 2023, which sought to block AI from impacting writers' pay and training on their work.
Even as companies like Netflix embrace AI, many workers in Hollywood have major qualms with the technology.
AI is already popping up in film and television - including at this year's Oscars. Both Emilia Perez and The Brutalist used AI to finesse actors' voices.
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