Netflix utilized AI for the first time in its series "El Eternauta," focusing on survivors of a toxic snowfall. The visual effects created with AI resulted in a building collapse scene completed 10 times faster than traditional techniques. Co-CEO Ted Sarandos emphasized the potential of AI to enhance the creative process, indicating that it could improve the quality of productions rather than merely reduce costs. The audience responded positively, as did the creators. Netflix is also exploring AI in other business areas, including search and personalization enhancements.
Netflix used AI for the first time in its Argentine science fiction series "El Eternauta," completing a visual effects scene 10 times faster than standard methods.
Ted Sarandos stated, "AI represents an incredible opportunity for creators," indicating it enhances movies and shows, making them better rather than just cheaper.
The AI-generated sequence resonated with the audience and feedback from creators was positive, with Sarandos saying, "The creators were thrilled with the result."
Greg Peters noted that Netflix is also using AI for personalization, search enhancements, and ads, reflecting its broader technological integration.
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