'Smurfs' Review: The Unkillable Blue Menaces Are More Insufferable Than Ever
Briefly

"Smurfs" is a new adaptation attempting to revitalize the franchise originally created in 1958. Despite its enduring presence in pop culture, previous Hollywood adaptations have been poorly received, leading to questions about the franchise's appeal. Many children today recognize SpongeBob over Smurfs, indicating a shift in relevant familiarity. The character designs and original concept remain iconic, yet the new film fails to engage audiences, showcasing a timid approach that lacks excitement or creativity. Overall, the film appears to be a lacking representation of the nostalgic cartoon's essence.
The vast majority of children brought by parents are probably way more familiar with Spongebob and Squidward than they are with the colony of blue elf things.
The Smurfs concept is weird enough to stick in the mind, imagining a tiny village populated by identical creatures of widely varying personalities.
The low quality of Hollywood attempts to launch the franchise into the film world – dull live-action/animated hybrids in 2011 and 2013 – raises the question of who really cares.
Paramount's new attempt at an animated kids movie fails to ignite interest, presenting a profoundly boring, safe version of the Smurfs.
Read at IndieWire
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