Strapped for cash: why Francis Ford Coppola is flogging his watches
Briefly

Strapped for cash: why Francis Ford Coppola is flogging his watches
"A long, pretentious, semi-coherent arthouse film about progress through architecture, starring Jon Voight's erection and a man who can stop time for no apparent reason, was probably always going to struggle to make money. But to make it for over $100m of his own money and release it in 2024, in an age where the bulk of the public have largely given up on visiting the cinema, was disastrous."
"The watch, called the FFC, doesn't have hands to represent hours and minutes. Instead, the time is told via an armoured human hand in the middle of the face, the fingers of which move into various configurations depending on the time of day. Which is to say that the watch literally attempts to reinvent the way we tell time, even though nobody had a problem with the way we already did it,"
Megalopolis was an expensive, long, pretentious arthouse film about progress through architecture that struggled commercially. The film cost over $100m of Francis Ford Coppola's own money and grossed only $14.4m. The box office return was comparable to a much cheaper French-language biopic released the same year, highlighting the financial imbalance. Coppola is selling a high-value personal asset to shore up funds. In December he will auction a self-designed FP Journe timepiece called the FFC. The FFC tells time via an armoured human hand whose fingers configure to indicate the hour and minute. A prototype previously sold for close to $3m in 2021, far above estimate.
Read at www.theguardian.com
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