"The US box office has seen an 18.1% increase this year, yet it's far from the booming days of the late 2010s when blockbuster franchises dominated."
"Commentators emphasized that originality is thriving in the film industry; for adult-targeted films, distinctive stories resonate while superhero fatigue becomes evident."
Hollywood studios are experiencing a resurgence in 2025, with an 18.1% increase in box office revenue compared to the previous year, although they still lag behind the peak years of the late 2010s. Analysts note trends such as a growing fatigue with superhero films and a significant rise in the horror genre's popularity. The unexpected success of original films like "Sinners" demonstrates that unique narratives can captivate audiences and perform well, signifying a shift in viewer preferences toward originality and creativity.
Read at Business Insider
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