Bojangles intends to expand into the Northeast by opening 55 new locations over the next decade, with plans for 20 stores in New York City and 35 in New Jersey. The first New York location will be in East Flatbush, Brooklyn, expected this winter. CEO Jose Armario emphasized the demand for Southern cuisine in the area. Habib Hashimi noted the company's commitment to quality food and franchise support as key factors for successful market entry. Overall, Bojangles aims for 85 new locations across New York and New Jersey, building on its existing 800 stores nationwide.
"It's a monumental moment, now that we're entering the New York metropolitan area again. The East Coast is craving the authentic, Southern charm that Bojangles delivers, and we're excited to introduce locals to something new."
"Bojangles has always stood out to me - from its delicious chicken, biscuits and breakfast to its incredible franchisee support system. I couldn't be more proud to lead Bojangles' growth in New York City."
"The franchise groups behind this expansion are the exact partners we want to grow with - they bring the industry know-how, operational experience and leadership needed to grow Bojangles in a bustling market like New York."
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