Chocolate and heartburn medicine among worst shrinkflation examples, Which? finds
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Chocolate and heartburn medicine among worst shrinkflation examples, Which? finds
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"Consumer group Which? found major brands are cutting back on the size of popular products as well as the quality, with some ingredients being downgraded for cheaper substitutes. Which? asked shoppers to share some of the worst examples of shrinkflation they had seen at the supermarket in recent months. Among the examples was Aquafresh Complete Care Original Toothpaste, which increased in price from 1.30 for 100ml to 2 for 75ml at Tesco, Sainsbury's and Ocado, a 105 per cent rise per 100ml."
The Independent covers a broad range of issues including reproductive rights, climate change and Big Tech, and produces documentaries such as 'The A Word' focused on American women fighting for reproductive rights. The Independent investigates political funding and does not use paywalls, seeking donations to fund reporters on the ground and present multiple perspectives. A Which? study found shrinkflation affecting many household items as brands cut sizes and downgraded ingredients. Examples include Aquafresh toothpaste rising to an effective 105% increase per 100ml, Quality Street tubs reduced from 600g to 550g, Gaviscon shrinking from 600ml to 500ml, and Sainsbury's Scottish Oats cut from 1kg to 500g.
Read at www.independent.co.uk
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