David Rockwell remains dedicated to pushing boundaries in design, particularly in creating dynamic and engaging environments. His approach emphasizes the importance of understanding how a space functions at peak capacity, especially in restaurants. Art plays a crucial role in his projects, with thoughtful placement enhancing the dining experience. He discusses strategies in investment allocation within projects to ensure distinctive elements are highlighted, maintaining a connection to both the client’s vision and the essence of the space being designed.
David Rockwell highlights the importance of designing spaces that appear vibrant and inviting when full, stating, "Maybe one signature is that they look better full than empty." This reflects a belief in designing experiences as much as physical spaces.
Rockwell notes that strategically using art in restaurant design helps connect diners with their surroundings, saying, "If you spend money evenly on a project, you don't get highlights and lowlights... you have to create those landmarks."
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