"Salted caramel isn't going away. Neither is the hot honey trend. Ditto for Dubai chocolate. At least that's our unofficial prediction. We're basing that on the number of candy makers, bakers and national brands dabbling in crunchy pistachio and chocolate these days. And on the number of folks who are already pistachio lovers. And on the mainstream marketing efforts. We've seen the bars sold recently at a farm stand, a gas station counter and a big-box store checkout line."
"Dubai chocolate has a rich reputation, one that was earned legitimately. It all started a few years ago when British-Egyptian entrepreneur Sarah Hamouda introduced the dessert bar at her Fix Dessert Chocolatier in the Emirates, according to The Guardian. The confection went viral and really took off when lip-smacking TikTok influencers like Maria Vehera recorded themselves eating the sweet, gooey bars."
"San Jose Candy Kitchen The phone calls starting coming in sometime last year, "Do you make Dubai chocolate?" customer after customer would ask. Candy industry veterans Ajay and Falguni Patel, who make chocolate, brittle, fudge and more at their downtown San Jose shop, figured they had better look into what they were missing. They watched the TikTok video, researched recipes and got to work."
Salted caramel, hot honey and Dubai-style chocolate are emerging as persistent confection trends, with crunchy pistachio and chocolate appearing across retailers. Dubai chocolate originated when British-Egyptian entrepreneur Sarah Hamouda introduced a dessert bar at Fix Dessert Chocolatier in the Emirates; the confection went viral after TikTok influencers filmed themselves eating the gooey bars. Bay Area makers and shops have adopted Dubai-style candy bars, pastries and beverages. San Jose Candy Kitchen began producing Dubai chocolate in August 2025, and sales quickly grew; Dubai chocolate now comprises many forms and about half of their business, with frequent $20 bar and truffle quartet sales.
Read at The Mercury News
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