"It's a tale as old as time, or at least as old as TikTok: chicken nuggets lovingly topped with a dab of caviar. McDonald's is embracing the trend this Valentine's Day with a limited-time McNugget Caviar kit. The free kit, which will be available on McNuggetCaviar.com on Feb. 10, pairs a one-ounce tin of Paramount's Siberian sturgeon caviar with a $25 McDonald's gift card to buy McNuggets. McDonald's is even throwing in some crème fraiche and a caviar spoon."
"Valentine's Day is big business for U.S. restaurants. It's the second-most popular holiday for dining out after Mother's Day, according to the National Restaurant Association. Casual, sit-down restaurants see the biggest lift in traffic, especially when Valentine's Day is on a weekday, according to Circana, a market research firm. Fast-food restaurants see less of a bump in sales. But McDonald's is one of several fast-food chains hoping to change that with special promotions or products."
McDonald's will offer a free McNugget Caviar kit on Feb. 10 via McNuggetCaviar.com that includes a one-ounce tin of Paramount's Siberian sturgeon caviar, a $25 McDonald's gift card, crème fraiche and a caviar spoon. The promotion targets Valentine's Day diners and taps a social-media trend of pairing caviar with chicken nuggets. Valentine's Day is the second-most popular U.S. dining holiday, boosting casual sit-down restaurants most and giving fast-food chains smaller lifts. Several quick-service chains are staging themed promotions—heart-shaped trays, pizzas, pretzels and biscuits—to court celebratory traffic. McDonald's declined to say how many kits will be distributed.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]