"For our younger audience, the name "Mr. Pibb" probably doesn't ring a bell, but in the '80s and '90s, this soda was the bomb. You can think of it as a stronger, spicier version of Dr. Pepper - take a sip and the first thing to hit your tongue is a prominent sweet cherry flavor laced with spicy notes of cinnamon, then comes a delicious aftertaste of caramel."
"They're juicing it up with 30% more caffeine - jumping from 40 milligrams to around 52 milligrams per 12 fluid-ounce can for extra buzz. That'll put it alongside Mountain Dew on our ranked list of caffeinated sodas. The new Mr. Pibb is launching alongside Mr. Pibb Zero Sugar, which swaps high-fructose corn syrup for acesulfame potassium while keeping the same bold flavor."
Mr. Pibb will return with a reformulated recipe based on Pibb Xtra, offering a more cherry-forward, spicy flavor profile with cinnamon and caramel notes. The reformulation increases caffeine by about 30%, from roughly 40 mg to 52 mg per 12‑ounce can. A Mr. Pibb Zero Sugar variant will replace high‑fructose corn syrup with acesulfame potassium while retaining the bold flavor. Both versions receive updated packaging with a modern design. Pibb Xtra previously struggled with sales since its 2001 introduction, and some longtime fans felt it did not fully replicate the original Mr. Pibb taste. Availability begins in late October to early November.
Read at Tasting Table
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