"Total beverage alcohol sales are down 3% year-over-year, totaling $53 billion, for the 26 weeks ending July 5, including the initial Fourth of July impacts."
"The report found beer sales down 3.1% in dollars and 4.7% in volume, while wine sales declined 5.9% in dollars and 6.7% in volume."
"Moderation, premiumization, and economic concerns have impacted wine this year; wines around the $20 retail price point are recognized by retailers as a match for quality and value."
"Tequila continues to be the popular choice driving growth in spirits, with smaller gains in ready-to-serve, non-alc spirits and cordials throughout 2025."
The Halftime Report from NielsenIQ measures beverage alcohol sales for the first half of 2025. Total sales reached $53 billion, reflecting a 3% decline year-over-year. Beer sales fell 3.1% in dollars and 4.7% in volume. Wine, excluding ready-to-drink, dropped 5.9% in dollars and 6.7% in volume. Spirits, excluding ready-to-drink, decreased by 2.8% in dollars and 3.2% in volume. The ready-to-drink segment saw a slight dollar sales increase of 1.7% but a volume decline of 3.2%. Trends like moderation and premiumization affected wine, while tequila drove spirits growth.
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