
"NO CAP! is about rewriting what soda can be,"
"ICEE is an icon everyone has a memory with, so bringing those flavors into the modern, zero-sugar era is a dream collab. It's proof that fun, nostalgia, and better-for-you can actually live together in one can."
"This collaboration perfectly captures what's driving today's beverage innovation,"
NO CAP! and ICEE will launch a nationwide soda collaboration in January 2026 that converts classic ICEE flavors into a zero-sugar, zero-caffeine, zero-calorie soda format. The collection includes ICEE fan favorites such as Cherry and Blue Raspberry in 16oz cans. NO CAP! will also introduce 7.5oz mini variety packs: a Core Flavor Pack of signature NO CAP! flavors and a Rotating LTO Pack for seasonal collaborations. Mini cans target families, Gen Z, and younger consumers with portion-friendly, better-for-you options. Design Plus and Surge Brands brokered the partnership to blend ICEE heritage with modern beverage innovation.
Read at Food & Beverage Magazine
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