"Endless Shrimp has been popular, but not as popular as I would have thought. That's a notable shift for a deal that once defined the brand and, at times, overwhelmed it."
"Foot traffic data from Advan shows Red Lobster saw a clear surge in visits during a 2023 Endless Shrimp push, but that bump wasn't seen in 2024 or 2025."
"Advan's data shows that foot traffic the week of the latest Endless Shrimp launch was down 0.9%, well below the prior surge and a dip compared to positive trends in March."
Red Lobster's Endless Shrimp promotion has returned for a limited time, but customer turnout is not as strong as anticipated. While some diners are ordering the all-you-can-eat deal, many tables remain empty, indicating a shift in popularity. CEO Damola Adamolekun previously stated there were no plans to revive the promotion due to its impact on the company's finances. Recent data shows foot traffic has declined compared to previous years, suggesting a muted response to the promotion's return.
Read at www.businessinsider.com
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