"Vaseline is extending summer's shimmer with the launch of Vaseline's ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage for the ultimate glow inside and out, the company says. Together with Loverboy, the sparkling tea and premium beverage brand Batula helped launch, Vaseline is debuting limited-edition ShimmerGirl packs available on drinkloverboy.com starting Nov. 6. Vaseline declares it's Batula's time to shine"
"with a reimagined four-pack designed for the ultimate glow-up - three cans to sip and one body oil to drip - pairing Loverboy's White Tea Peach Zero-Proof Iced Tea, made with zero sugar, all-natural ingredients and only 10 calories, with one of Vaseline's Glazed & Glisten Gel Oils. After debuting this summer, Vaseline's Glazed & Glisten Gel Oils quickly took over as the "it" product of the season, selling out twice on Amazon and ranking as the No. 1 body-care innovation at Target and Walmart,"
Vaseline launched ShimmerGirl, a collaboration with Amanda Batula that pairs Vaseline Glazed & Glisten Gel Oil with Loverboy White Tea Peach Zero-Proof Iced Tea in a limited-edition four-pack. The pack contains three cans of zero-sugar, all-natural, 10-calorie iced tea and one body oil. Glazed & Glisten Gel Oils previously sold out twice on Amazon and ranked as a top body-care innovation at Target and Walmart. A consumer pop-up at Soft Bar in Brooklyn on Nov. 6 will offer fans a chance to meet Batula, enjoy photo moments, exclusive merch, and receive the ShimmerGirl collab pack. The packs are sold exclusively on drinkloverboy.com starting Nov. 6.
Read at Bevindustry
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