"The coffee chain said that its fourth-quarter comparable sales rose 1% globally - the first time in seven quarters that Starbucks has reported an increase. Comparable sales in the US were flat. New protein-heavy drinks were one of the drivers. Starbucks launched protein cold foam and protein lattes at the end of September, CEO Brian Niccol said on the company's earnings call on Wednesday."
"Starbucks customers can now add protein to 90% of the chain's beverages, Niccol said. Early results from those offerings are encouraging, he said. Protein-infused beverages are winning over some members of Starbucks' rewards program, who are visiting the chain more often. "We're seeing low-frequency rewards customers show up with more frequency," Niccol said. Besides offering customers choices about how they want their protein, Niccol said that Starbucks is also letting patrons flavor their protein drinks. One of the most-ordered cold foams so far is pumpkin-flavored, Niccol said."
Starbucks reported fourth-quarter comparable sales rose 1% globally, the first increase in seven quarters, while US comparable sales were flat. The company launched protein cold foam and protein lattes at the end of September and now allows protein additions in about 90% of beverages. Early results for the protein offerings are encouraging and have increased visit frequency among some rewards-program customers. Starbucks is offering flavor customization, with pumpkin cold foam among the most ordered. CEO Brian Niccol described the protein beverages as a first step toward more health and wellness options. Niccol joined Starbucks in September 2024 after leading a turnaround at Chipotle.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]