"Spooky season is all about fun costumes, scary movies, and of course, lots and lots of candy."
"The grocery delivery platform's data showed that the top three picks in the US are ― unsurprisingly ― the ever-popular Reese's Peanut Butter Cups, Peanut M&M's, and regular M&M's."
"On Halloween day last year, the share of orders with candy was 100% higher than the yearly average," Alex Orellana, Instacart's trends analyst, told HuffPost. "We wanted to dig into that excitement and uncover what people across the country are buying ― from the nation's favorites to the most unique state-by-state picks. It's a fun way to show how Americans celebrate one of our most beloved holidays."
Americans favor Reese's Peanut Butter Cups, Peanut M&M's, and regular M&M's as the top Halloween candies. Grocery delivery data shows a substantial spike in candy purchases on Halloween, with the share of orders containing candy 100% higher than the yearly average on Halloween day last year. State-by-state variations reveal unique local candy preferences alongside national favorites. The surge in candy orders reflects heightened seasonal demand and consumer excitement around Halloween. Retailers and delivery platforms experience notable increases in candy sales and order share during the holiday, driven by costume parties, trick-or-treating, and seasonal celebrations.
Read at BuzzFeed
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