Coca-Cola plans to launch a new product sweetened with U.S. cane sugar in the fall. This initiative follows President Trump’s public remarks about the company's consideration of cane sugar. While Coca-Cola currently uses high fructose corn syrup in its U.S. products, cane sugar is already prevalent in other Coca-Cola products and other markets. CEO James Quincey affirmed the importance of addressing consumer preferences for sweeteners and indicated that cane sugar will be a long-term option in their offerings.
"As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range."
"Coke CEO James Quincey noted that the beverage giant already uses cane sugar in many of its products, including coffees, teas, lemonades, and the Vitamin Water line."
"Coca-Cola currently uses high fructose corn syrup to sweeten its U.S. sodas, but the cane sugar-sweetened version can be found stateside - usually in specialty grocery stores or warehouses like Costco."
"I think that it will be an enduring option for consumer," Quincey said on the call. "We are definitely looking to use the whole toolkit of available sweetening options where there are consumer preferences."
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