"Trader Joe's is well-known for their in-house products, many of which are made by premium manufacturers specifically for the brand. Trader Joe's Pound Plus bars (which outperformed both Ghirardelli and Lindt in a Tasting Table ranking) are no exception, as the brand's website states, "our supplier is a well-known artisan confectioner in a small-town just outside of Antwerp, Belgium." However, Trader Joe's does not state who this confectioner is, leading many people to speculate."
"The rumor that it makes the Pound Plus bars is brought up in several Reddit threads and has circulated the internet for a long time, as there are mentions of it on LiveJournal all the way back in 2011. There is some compelling evidence, of course; Callebaut specifically mentions being based in the small town of Wieze, which is less than an hour outside of Antwerp, the city mentioned in the Pound Plus bars' description."
"For instance, Callebaut's milk chocolate bar claims it contains at least 31 percent dry cocoa solids, while Trader Joe's says its milk chocolate contains 33 percent cocoa solids, which is just above the minimum given by Callebaut. Both sites also specifically point out the creaminess of their chocolate bars (though this is a common bragging point for chocolate and may just be a coincidence)."
Trader Joe's Pound Plus bars are described as coming from a well-known artisan confectioner in a small town just outside Antwerp, Belgium, without naming the supplier. Callebaut, a Belgian chocolatier based in Wieze less than an hour from Antwerp, is frequently suggested as the supplier. Rumors about the connection appear across internet forums and archives dating back to 2011. Product details align: Callebaut's milk chocolate lists a minimum of 31 percent cocoa solids while Trader Joe's lists 33 percent, both emphasize creaminess, and Callebaut offers bulk products consistent with oversized bars like the Pound Plus.
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