Food-themed accessories are gaining popularity, particularly bag charms as a way to personalize handbags. Shoppers show interest in quirky, unique accessories, reflecting their passion for food. The trend follows the practice of 'Birkinifying' bags, a term derived from Jane Birkin's adornments. Notable examples include hot sauce keychains and viral items like the Loewe tomato bag charm. The diverse range of options caters to various preferences and budgets, appealing to food enthusiasts looking to showcase their interests through fashion.
The current accessory du jour: bag charms, which have taken off amid the popularity of "Birkinifying" bags - named for Jane Birkin's practice of adorning her Hermès bag with scarves, tags, and keychains.
Marissa Galante Frank, Bloomingdale's fashion director for accessories and beauty, said that she noticed shoppers "craving a way to show their personal style," and that charms are "a way to make a more serious handbag feel unique."
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