Josh Allen has taken on a new position as Director of Billustration with New Era Cap, enhancing his partnership with the brand since his 2018 rookie year. This role is significant as Allen becomes the first athlete ambassador to have an investment stake in the company. A key element of his role is the creation of the 9FORTY® Billustration Team Cap, inspired by a hand-drawn logo by Allen. These caps are custom-designed with input from patients at Buffalo's Oishei Children's Hospital, with proceeds supporting critical care teams through the Patricia Allen Fund.
At the center of Allen's new role is the exclusive 9FORTY® Billustration Team Cap, a design directly inspired by a hand-drawn Buffalo Bills logo Allen sketched himself.
Each Bills home game this season, Allen will wear a different version of the 9FORTY® Billustration Team Cap during his tunnel walk - but here's the twist. Each hat is uniquely customized by a patient from Buffalo's Oishei Children's Hospital.
After the game, the worn cap is auctioned off, with 100% of proceeds going to the Patricia Allen Fund, which directly supports critical care teams at OCH.
Buffalo has become home for me, and giving back is something I am deeply passionate about.
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