Mastodon is initiating a new fundraising campaign through in-app donations by introducing prompts in its Android and iOS applications. Initially, this feature is available only to users of its managed servers—Mastodon.social and Mastodon.online. Banners will only target accounts older than four weeks and will not be displayed frequently. The organization hopes this feature can increase donations like successful campaigns by other nonprofits. Fundraising challenges persist for Mastodon due to its smaller user base, with approximately 8.1 million registered accounts and fewer than 1 million monthly active users. In 2023, total donations reached €545K, but Patron supporters declined by almost 23%.
Open source X and Threads competitor Mastodon will begin experimenting with in-app donations through banners in its apps, prompting users to contribute monetarily.
The organization promises that these banners will be easy to dismiss and shown only to accounts older than four weeks, avoiding frequent prompts for donations.
Mastodon's new fundraising feature aims to encourage seamless user donations similar to successful models used by organizations like the Wikimedia Foundation.
In 2023, Mastodon raised €545K in donations, up 65% from the previous year, yet saw its Patreon donor base decline by nearly 23%.
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