Charity: Water, established in 2006, distinguishes itself with a modern, optimistic brand that emphasizes transparency and personal storytelling. Through innovative strategies like peer-to-peer fundraising, it has raised over $1 billion for clean water projects worldwide. The creative team at Charity: Water has frequently advised other nonprofits on establishing a similar impactful brand. Tyler Riewer and three colleagues are launching an agency named Mutiny for Good to expand on this mission and provide support for nonprofits looking to enhance their branding efforts.
Charity: Water launched in 2006 with a modern, optimistic, and radically transparent brand that has successfully raised over $1 billion for clean water projects globally.
The creative team at Charity: Water offered advice to other nonprofits on effective branding, fostering a community driven by personal stories and peer-to-peer fundraising.
Riewer and three former Charity: Water coworkers are starting an agency called Mutiny for Good, reflecting a commitment to impactful change and innovation in the nonprofit space.
Mutiny for Good aims to provide further support to nonprofits seeking to emulate the successful branding strategies seen at Charity: Water.
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