"Amazon has sent out invitations to its annual fall hardware event, where it traditionally launches a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and sometimes dozens of other gadgets. The event is scheduled for Tuesday, September 30th, 2025, in New York City. The invitation hints at new Kindles as well as new Echo devices, indicated by the swirling blue Alexa light."
"Assuming they do announce new devices, it will be the first where any hardware launched could have been developed entirely under Panos Panay, who left Microsoft to take over Amazon's Devices & Services division at the end of 2023. Panay hosted a small, Kindle-only event in October 2024, but the company skipped its traditional big hardware event that year, instead releasing new devices, such as the Echo Show 21 and a Fire TV Stick HD, more quietly over several months."
Amazon will hold its annual fall hardware event in New York City on Tuesday, September 30, 2025. The invitation hints at new Kindles and Echo devices, signaled by the swirling blue Alexa light. Amazon said earlier this year that the company would release beautiful new hardware this fall. Any devices announced could be the first developed entirely under Panos Panay, who joined Amazon's Devices & Services after leaving Microsoft at the end of 2023. Panay previously held a small Kindle-only event in October 2024, and the company released several devices quietly later in 2024 before relaunching Alexa Plus in February 2025.
Read at The Verge
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