""It's a completely brand new platform, where we ripped the guts out of the old technology infrastructure. It's given us a hardware and software stack on which we can build for the future.""
"Unlike previous Bose speakers, the Lifestyle line won't support music controls through Bose's mobile app. If you want to launch music from a phone, you'll have to use Apple AirPlay, Google Cast, or Spotify Connect."
"Bose is stripping away the SimpleSync system that it previously used to connect Bose speakers around the home. Bose's own app will merely handle setup for stereo pairs or surround sound in a single room."
"Bose is leaning on Alexa+ instead, with plans to support other voice agents over time, differentiating its approach from Sonos, which emphasizes its own remote control app."
Bose is introducing its Lifestyle Ultra line of speakers, marking a strategic shift in its approach to smart audio. This new line includes a standalone speaker, soundbar, and subwoofer, all built on a new technology platform. Unlike previous models, these speakers will rely on third-party systems for smart features, such as music controls and multi-room audio, while Bose's app will only assist with setup. The company plans to support voice assistants like Alexa, differentiating itself from competitors like Sonos.
Read at Fast Company
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