"Several months ago, Roku began testing a home page redesign that not only shows you more content but also helps you discover more shows, movies, and apps tailored to your viewing habits. A limited number of users were involved in the test earlier this year, but that testing is now expanding, and more users are seeing the new layout. It appears that the redesign is fluid, meaning your app layout will change over time."
"Some users are even seeing a new 4×4 grid layout instead of the classic 3×3 that has become synonymous with Roku. This means individual tiles are smaller, but you'll see 16 overall on your home screen instead of 9. While most beta tests are opt-in, it appears that Roku's approach is different; you might be in the test without knowing it. You won't know anything is happening until you see the changes, and you see a survey asking your thoughts."
Roku is expanding a home screen redesign beta to more users that shows more content and surfaces shows, movies, and apps tailored to viewing habits. The redesign is fluid and dynamically reorders apps so frequently used apps move toward the top, reducing scrolling. Some users see a new 4×4 grid instead of the classic 3×3, increasing visible tiles from nine to sixteen with smaller individual tiles. The beta appears not to be opt-in; users can be included without notice and only discover participation after seeing changes and being prompted by a survey. Company aims for a more intuitive, personalized TV experience.
Read at ZDNET
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