"Asus had a big partnership with Harman Kardon, stamping their name on notebooks that delivered surprisingly rich audio. Dell's XPS series had a long running deal with JBL, and their laptops often had a fuller sound than you'd expect. Then there was HP, which made a massive splash by integrating Beats Audio into its Pavilion and Envy lineup when the brand was at its absolute peak. It was a clear signal to buyers; these machines were not just for work, they were for entertainment."
"For years, the battle for our pocket space has been fought over camera sensors, the durability of folding hinges, the sheer thinness of a device, and more recently, the cleverness of its AI. But a recent report suggests a new front is opening up, and it's all about audio. The apparent catalyst for this shift is Xiaomi's Redmi K80 Ultra, a phone that boasts what it calls a "master level" coaxial symmetrical dual speaker system."
Branded audio partnerships previously defined laptop differentiation, with Asus partnering with Harman Kardon, Dell's XPS using JBL, and HP integrating Beats Audio into Pavilion and Envy models. Those collaborations signaled consumer-focused multimedia capabilities and promised improved movie and music experiences. The smartphone market now appears to be reviving that strategy, with Xiaomi's Redmi K80 Ultra promoting a 'master level' coaxial symmetrical dual speaker system and rumored Harman Kardon tuning. Phone makers have already collaborated with imaging brands for camera tuning, making professional audio partnerships a natural next step. Industry rumors indicate other premium brands may adopt advanced speaker hardware and professional audio tuning.
Read at Yanko Design - Modern Industrial Design News
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