Beginning in August 2025, Google will increase the prices for Nest Aware and Nest Aware Plus subscriptions. The entry-level Nest Aware service will rise from $8 per month to $10, while Nest Aware Plus will move from $15 to $20 per month. The changes take effect on or after August 15, 2025, or at the end of the promotional period. Current subscribers will have access to 30 days of event-based video history with Nest Aware and 60 days of history along with the last 10 days of 24/7 footage with Nest Aware Plus. Competitor pricing also varies for similar features.
Google will raise the prices of Nest Aware and Nest Aware Plus subscriptions starting in August 2025. Nest Aware will increase from $8 to $10 monthly, while Nest Aware Plus will rise from $15 to $20.
The new pricing will take effect on the first bill after August 15, 2025, or at the end of the current promotional period. Google last raised these prices in September 2023.
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